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Industry Leaders & Solutions Engineers

Practice RCM, headquartered in Richmond, VA, was founded by seasoned Healthcare Executives dedicated to improving practice collections and the patient experience. Practice RCM’s knowledge-based approach, with a focus on education and training, provides its clients comprehensive practice management solutions in an evolving industry.


With decades of healthcare practice management experience, we offer a superior level of expertise in all facets of Practice Management including Electronic Health Record (EHR) and Practice Management (PM) systems implementation/oversight, contracting, credentialing, finance, billing, and collections.  RCM’s strategic partnerships enable us to offer Business Process Outsource services and “Best of Breed” healthcare solutions to over 1,200 medical practices.

Our trusted team of healthcare executives and senior level
managers, partner with medical practices across the country to develop and implement sound practice management strategies.  As members of the many associations, such as Medical Group Managers Association (MGMA), National Organization of Rheumatology Management and The Society of Hospitalist Medicine, to name a few, we implement comprehensive solutions and develop new policies that facilitate today’s healthcare challenges.  


We offer the following service lines:

  • Medical Billing Management - Maximizing your revenue and collection potential

  • Technology - EHR/PM application integration and Database Data Management

  • Payer Credentialing - Enrollment and Management

  • Practice Management Consulting and Oversight - EMR readiness, Patient Care, Finance, Contracting, Billing and Collections and more

  • Revenue Cycle or Financial Assessments - Coding, patient flows, cost analysis, accounting, and more

  • Wealth Management - Including Benefits Administration, retirement planning and executive benefit consulting

Medical Information
The Practice RCM Team

James Larsen, Director of Revenue Cycle Management

Mr. Larsen is a Physician Practice Manager with over 40 years of experience managing all aspects of the physician revenue cycle in both hospital and free-standing settings. He works with most specialties including Anesthesia, Behavioral Health, Internal Medicine, Pathology, Podiatry, Radiation Oncology, and Radiology. Mr. Larsen is an active participant in the CAP, Healthcare Business Managers Association, MGMA-Anesthesia Administration Assembly, and SATRO regularly attending their medical coding and compliance classes. Mr. Larsen received his healthcare training with BCBS in medical coding and claims processing and was a Medicare claims Field Auditor for five years.


Through a HCFA mandate he assisted BCBS in the implementation of the electronic claims process in 1978. Since then, he has worked for several Practice Management Firms, including his own. His responsibilities include practice leadership, contract management, accounts receivable management, medical coding and audit, credentialing automation and consulting.

Erik Larsen, Director of Client Services

Mr. Larsen is a graduate of Christopher Newport University’s Luter School of Business.  He has over 15 years of experience in all facets of the patient account receivables management.  Mr. Larsen currently manages the client relations for our medical billing division.  He is responsible for all front- end processes, client data flow, database implementation, as well as relationships with onsite client contacts.  Erik has extensive customer service experience, with previous employment engagements with Apple Inc. and Capital One.

Paula French, Billing Manager

Ms. French is a Billing Manager with over 30 years of experience.  Paula has spent most of her career with RCM, LLC, has contributed within many different capacities, and is a vital member of our team.  Paula is an expert biller with experience in many different Practice Management systems, medical specialties, and diverse payer policies.  Paula is the authority on all aspects of medical insurance billing and claims management.

P.O. Box 71807

Richmond, VA 23255

Doctor's Desk
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